Star Trek

E1

Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

Transformers

E2

Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

LEGO

E3

From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

Hello Kitty

E4

With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.